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Are You Making These Costly Mistakes In Marketing Your Small Business? Sign up for the FX Marketing newsletter and get access to a detailed report on how you can save time, money, effort and hassle in your marketing projects.
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Products - Website Owner's Manual |
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Have you ever wondered if your website could be working harder for your business?
Great, you've got your website up-and-running, but are you wondering if there's anything else you should be doing with it?
After all, a website launch often represents the culmination of many weeks or months of hard work - and cash. And just like a new car is an investment, it still needs fuel and servicing and safety checks to keep it running.
Your website is no different.
But all those computer words and technical jargon just put you right off doing anything more with it.
Does that sound familiar?
Introducing the Website Owner's Manual
If you want your website to thrive but aren't sure what to do and what's possible, then the Website Owner's Manual is for you.
It's been researched by FX Marketing, and we've written the Manual in a jargon-free, easy to read format.
... and best of all, it costs less than a tank of gas for your car (and will probably give your business far more vrooom vrooom!).
Go on, get your website out of first gear and rev it up!
Who is the Website Owner's Manual for?
The whole idea of the Manual is that it's easy to read, and gives you practical, hands-on tips.
So you'll see various diagrams and examples to highlight important messages:
Photographs with captions are used to emphasise key points to aid your understanding:
And at the end, there's a handy checklist summing up everything that you need to do:
"The Website Owner's Manual is extremely helpful. You've done a terrific job!"
Sheryl Annesley-Smith, Copyright Hair & Body
What's in the Website Owner's Manual? And how can it help you?
The Manual is written with the busy business owner in mind who may find computer jargon a little hard going.
Here's what you'll learn:
Creating trust and credibility online People looking you up may never have heard of your business before, so it's important to build trust - and do it quickly.
Keeping the content fresh Out-of-date websites look unprofessional - and therefore make your business look unprofessional.
The Website Owner's Manual gives you quick and easy ideas to help you keep your website fresh.
Updating your website Wondering what on earth you could be adding to your website to keep it fresh and interesting?
There's a big long list of ideas for you to choose from in the Website Owner's Manual.
Involving your clients and prospects: Get people visiting your website time and time again by making them feel part of your business. The Website Owner's Manual gives you ideas on how to do just that.
Measuring and analysing your website: Find out which numbers you should be keeping an eye on. The Website Owner's Manual even includes a quick introduction to Google Analytics - which is free and excellent.
Surveying your customers: There are some really good online survey tools - many of which are free - that can help you learn more about your customers.
Testing different home page layouts: Which photograph or headline attract your prospects the most? Yes, you can even test and measure this!
Getting links Having lots of links to your website boosts your Google rankings. But where and how do you get more links? The Website Owner's Manual will help you get started.
Email newsletters and sales emails Online communication can be very cost-effective compared to snail mail. Out of sight can become out of mind, and the Website Owner's Manual gives you ideas on what you could be emailing your customers about.
The goal: to increase customer loyalty and boost your sales, not just now but over the medium and long term too.
Important reasons why you shouldn't delay
#1: Don't let computer jargon affect your business success
Many business owners we've worked with are either terrified, baffled or intrigued by computer and web stuff. If you're in the first two categories, this could affect your business.
Marketing has changed significantly, even in the last year or two.
Traditional "pushy" advertising isn't working; instead people are searching for things online.
So make the most out of that, and put your website woes behind you!
#2: Keep ahead of your competitors
Chances are your competitors will be looking to websites as a business and marketing tool too. Keep ahead and reap the rewards!
#3: Up-to-date information
The online world is constantly changing and evolving. When you buy the Website Owner's Manual from FX Marketing on this page you can be sure that you're always receiving the most up-to-date edition. (Yes, we revise it!)
#4: There's no risk
The Website Owner's Manual is 100% guaranteed for 60 days. So take your time to read through the information. And if it isn't right for you, just send us an email and we'll happily refund your money in full.
Complete details of the Website Owner's Manual
Format: What do I receive when I make the purchase? You'll receive an ebook. This is a book in PDF format.
Delivery: How will the ebook be delivered? The ebook will be delivered via the internet. Once you've entered your payment information on-line, I'll personally send you an email. This email will contain full instructions on how you can download the book from the internet. (Don't worry if you're not technical, or if you've never bought an ebook before - I'm here to help you if you get stuck!)
Payment Methods: Can I pay by Credit Card? You can pay via credit card (Visa, MasterCard and American Express). Payment is via PayPal, so if you have a PayPal account, you can use that if you wish. Your payments are secure.
Currency: Which currency will my payment be in? What about tax? All payments are in New Zealand Dollars. If you're based in New Zealand, GST will be added at 12.5%. If you're not sure how much the New Zealand Dollar is worth against your own country, you may want to check using an online currency convertor, but please be aware that your credit card provider may use different exchange rates and may charge commission. Unfortunately this is beyond our control.
Guarantee: Is there a guarantee? What if I don't like the product? Yes, there is a 60 day guarantee. If you don't feel that the information works for you, we'll gladly give you a prompt refund. All you have to do is email us.
Support: Do I get any support? If you have an issue getting the files to download or open, please do let us know. If you'd like help with implementing the strategies in the Website Owner's Manual, that's something that FX Marketing can help you with in a marketing consulting capacity (fees apply), or you may want to check with your website developer too.
The Goodies
#1: Website Planning Guide
#2: Social Media Report
#3: Eye-tracking and Layout Information Sheet
Website Owner's Manual - Special Offer
All prices are in New Zealand Dollars and exclude GST. Purchases in New Zealand will be subject to 12.5% GST in addition to the prices above. There is no GST for overseas purchases.
Yes, the Manual costs less than a tank of gas for your average car - and will probably get your business moving a whole lot further!
This is one investment you want to make for your business, and as quickly as possible to keep ahead of your competitors.
Don't want to buy online? New Zealand customers are also able to pay by Direct Credit or Cheque: you'll be given access to the products once we've received cleared funds in our bank account. Email me for details.
If you're question isn't answered, or the system doesn't accept your credit card, please email me directly and let me know how I can help. I'd be interested in getting your feedback.
What will happen once you click the "Buy Now" button:
You will be taken to a page where you can fill in your credit card details securely. (If you have problems, check out our help page.)
You'll then automatically be re-directed to a special page on the FX Marketing website where you'll need to confirm your email address and details.
This is the email address that the download instructions will be sent to.
When you fill in your details (and once your payment has been processed), you will be emailed the website link and the password to access your book.
This email is sent out by me personally, and includes instructions on how to download your ebook. You'll receive that email within 1-2 working days. (And remember that we're in New Zealand, so please remember there's a time difference.)
Please check your emails, and if nothing has arrived (check your Junk folder too in case it went there), please let me know straightaway so I can sort it out for you.
If for any reason your computer crashes, or something weird happens, just let me know... computers like to take a break sometimes too, so don't stress if something funky happens in the middle of it all!
I can't fix your computer, but I can get
your Website Owner's Manual to you :-)
PS. If you're a web developer wondering about using the Website Owner's Manual with your own clients, then here's a special package that'll enable you to use the material for your own purposes.
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Any questions or comments?
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All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page. |
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FX Marketing Limited Email: info@fxmarketing.co.nz Phone: +64 9 419 6560 |
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