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Paddi Lund - the crazy Australian dentist who redefined what it means to be in business.
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Free Marketing Articles and Useful Marketing Resources |
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Enjoy a host of handy resources to help with your marketing
Sit back, grab a cup of tea and be prepared to be informed and entertained with a selection of free marketing resources for your business...
FREE Articles - on Marketing, Sales, Customer Service and Websites
These articles are here for you to enjoy and maybe take a different look at your business. They're in no particular order, so just browse on through.
You can always get back to this page easily, by clicking on "Free Stuff" on the dark blue navigation bar at the top of this page.
Hint: If you like what you see, you can get more articles directly in your In Box by subscribing to the Marketing Tips newsletter...
Cornelia Luethi - Director, Marketing Consultant and Copywriter
1. Who Wants To Be A Millionaire? A-ha, thought that would get your attention! OK, you'll have to work darn hard to earn millions, but what if you could make thousands of dollars - just by asking one simple question?
2. How To Perfect Your Recipe For Marketing Success. Finding a tasty marketing strategy that'll have your customers coming back for seconds is easier than you think.
3. How To Prevent Stage Fright From Affecting Your Sales. So much of what we learnt at schools seems irrelevant in real life. Some of the good lessons come from your whacky drama teacher, of all people!
4. Why There's More To Marketing Than Slick Brochures And Websites. Yes, it's important to have good marketing collateral. But how your business is perceived by customers and prospects goes much deeper than that...
5. Are Your Customers' Blisters Losing You Sales? When you have a blister, you can concentrate on little else. But have you addressed the blisters in your business, that prevent prospects from purchasing from you?
6. Why Marketing Is Like A Leaky Bathtub. Find out how to stop your customers from leaking away - and how this can actually increase your sales whilst slashing your marketing budget.
7. One Hat At A Time, Please! Your customer, like you, only has one head. Learn why it's important to acknowledge this in your marketing - and how to boost your sales with this obvious but vital knowledge.
8. Why It Pays To Stay Calm When You're Stuck In The Tree. How to see the wood for the trees - and gain confidence in the process.
9. Does Your Website Have Stubble? Updating a website is a chore that most business owners find as onerous as shaving their legs. But hairy legs aren't a good look, online or under your trousers...
10. How To Trim Your Sails To Grow Your Sales. It takes sailors a long time to learn how to adjust the sails for maximum boat speed. But doing so dramatically increases your chances of outwitting your competitors!
11. Remember The Call To Action! Most DIY marketing campaigns are missing one vital ingredient. Here's how to make sure that you get the most out of all your marketing pieces.
12. Are You Afraid Of Being One Of Those Slimy Sales People? You've gone into business so you can practice your craft - and reap the rewards. But that'll involve selling stuff. If the thought of that makes your pulse race - even just a little bit - this is for you...
13. Are your email newsletters suffering from the "message in a bottle" approach? If you're sending your email newsletters from Outlook, you have a problem. Many problems, actually...
Would you like more FREE articles and tips each month?
Recommended reading
There are zillions of business books out there. And many of them are just plain ol' dull (we spent six long years studying marketing, so we've read more than our fair share of dreary, dull business books).
But every so often there's an absolute gem of a book that leaves you feeling all inspired and excited and glad that you're in business. So we'd like to share with you the very best business books:
Companies who are using social media well
We're often being asked to give companies a hand with their social media strategies and tactics. And the first piece of advice is: watch what other companies are doing. That'll give you a really good idea of the tone to use and what type of content to include.
Here's a list of some of our favourites:
You're at the bottom of the page... so you've checked out all the Free Goodies.
Don't be sad, you can get even more Free Articles when you sign up to our Marketing Tips newsletter!
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FX Marketing Limited Email: info@fxmarketing.co.nz Phone: +64 9 419 6560 |
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