free marketing resources, free marketing articles, auckland

Sit back, grab a cup of tea and be prepared to be informed and entertained with a selection of free marketing resources for your business...

FREE Articles - on Marketing, Sales, Customer Service and Websites

These articles are here for you to enjoy and maybe take a different look at your business. They're in no particular order, so just browse on through.

You can always get back to this page easily, by clicking on "Free Stuff" on the dark blue navigation bar at the top of this page.

1. Who Wants To Be A Millionaire? A-ha, thought that would get your attention! OK, you'll have to work darn hard to earn millions, but what if you could make thousands of dollars - just by asking one simple question?

5. Are Your Customers' Blisters Losing You Sales? When you have a blister, you can concentrate on little else. But have you addressed the blisters in your business, that prevent prospects from purchasing from you?

6. Why Marketing Is Like A Leaky Bathtub. Find out how to stop your customers from leaking away - and how this can actually increase your sales whilst slashing your marketing budget.

7. One Hat At A Time, Please! Your customer, like you, only has one head. Learn why it's important to acknowledge this in your marketing - and how to boost your sales with this obvious but vital knowledge.

9. Does Your Website Have Stubble? Updating a website is a chore that most business owners find as onerous as shaving their legs. But hairy legs aren't a good look, online or under your trousers...

10. How To Trim Your Sails To Grow Your Sales. It takes sailors a long time to learn how to adjust the sails for maximum boat speed. But doing so dramatically increases your chances of outwitting your competitors!

11. Remember The Call To Action! Most DIY marketing campaigns are missing one vital ingredient. Here's how to make sure that you get the most out of all your marketing pieces.

12. Are You Afraid Of Being One Of Those Slimy Sales People? You've gone into business so you can practice your craft - and reap the rewards. But that'll involve selling stuff. If the thought of that makes your pulse race - even just a little bit - this is for you...

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Recommended reading

There are zillions of business books out there. And many of them are just plain ol' dull (we spent six long years studying marketing, so we've read more than our fair share of dreary, dull business books).

But every so often there's an absolute gem of a book that leaves you feeling all inspired and excited and glad that you're in business. So we'd like to share with you the very best business books:

The Leaky Bathtub by Cornelia Luethi Does marketing feel like you’re throwing money down the drain? You know you need to do marketing to grow your business – but what should you be focusing on? What’s actually going to deliver real results? Find out more >>

Website Owner's Manual by FX Marketing Great, you've got your website up-and-running, but are you wondering if there's anything else you should be doing with it? After all, a website launch often represents the culmination of many weeks or months of hard work - and cash. And just like a new car is an investment, it still needs fuel and servicing and safety checks to keep it running.
Your website is no different. But all those computer words and technical jargon just put you right off doing anything more with it. Does that sound familiar? Then this is for you. For more details and to buy: Website Owner's Manual: click here.


Getting Started With Social Media by FX Marketing What is social media? And is it just a passing fad? Who uses social media in New Zealand? Is social media right for your business? Which business goals can social media help you with? How do you get started? Even if you've never visited a social media website, or don't like using computers - this eReport explains everything in a straightforward, no-nonsense way. For more details and to buy: Social Media Report: click here.


Building the Happiness-Centred Business By Dr. Paddi Lund A great read for established business owners who are finding business difficult, frustrating and overwhelming. It's particularly relevant if you have staff, and Paddi shares his tools and techniques for creating a happy, profitable workplace. Buy it directly from Paddi Lund's website or from Amazon.com

The Absolutely Critical Non-Essentials By Dr. Paddi Lund The ultimate book on customer service: it shows how the little things make a BIG difference. Buy it directly from Paddi Lund's website or Amazon.com

The E Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It By Michael E. Gerber I really wish I'd been aware of this book when I started up my business: life would have been significantly easier, less stressful and more organised. Check it out at Amazon.com.

The Brain Audit: Why Customers Buy (And Why They Don't) By Sean D'Souza What motivates customers to buy from you? And why do they sometimes hesitate or pull out at the last moment? Sean D'Souza looks at customer buying behaviour and devises and effective system that you can immediately apply to all your marketing materials, including your website. It's a great read! Buy it online at Amazon.com

You Can Do It Too By Rachel Bridge Does business success sometimes seem out of reach? This easy-to-read book has great advice for budding entrepreneurs, plus each chapter has a Case Study. No Richard Bransons or Anita Roddicks here - these people aren't household names - but they have nonetheless created million dollar businesses. The book is a great mix of being inspirational, but also practical and attainable. Buy it from Amazon.com.

Before & After: How To Design Cool Stuff By John McWade A wonderful resource for designers and non-designers alike. This book shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Buy this book from Amazon.com


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells By Robert W Bly A clear, comprehensive guide for beginners - plus a valuable resource for copywriters. Never get writer's block again! This book covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. Check out this book on Amazon.com.

Companies who are using social media well

We're often being asked to give companies a hand with their social media strategies and tactics. And the first piece of advice is: watch what other companies are doing. That'll give you a really good idea of the tone to use and what type of content to include.

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Free Marketing Articles and Useful Marketing Resources

FREE Articles - on Marketing, Sales, Customer Service and Websites

Would you like more FREE articles and tips each month?

Recommended reading

Companies who are using social media well