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A proud member of:
FX Marketing is an affiliate of:
Paddi Lund - the crazy Australian dentist who redefined what it means to be in business.
HomebizBuzz and Fishpond: NZ-based online bookstores
iStock - royalty-free stock photography
Are You Making These Costly Mistakes In Marketing Your Small Business? Sign up for the FX Marketing newsletter and get access to a detailed report on how you can save time, money, effort and hassle in your marketing projects.
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Free Marketing Articles and Useful Marketing Resources |
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Enjoy a host of handy resources to help with your marketing
Sit back, grab a cup of tea and be prepared to be informed and entertained with a selection of free marketing resources for your business...
FREE Articles - on Marketing, Sales, Customer Service and Websites
These articles are here for you to enjoy and maybe take a different look at your business. They're in no particular order, so just browse on through.
You can always get back to this page easily, by clicking on "Free Stuff" on the dark blue navigation bar at the top of this page.
Hint: If you like what you see, you can get more articles directly in your In Box by subscribing to the Marketing Tips newsletter...
Cornelia Luethi - Director, Marketing Consultant and Copywriter
1. Who Wants To Be A Millionaire? A-ha, thought that would get your attention! OK, you'll have to work darn hard to earn millions, but what if you could make thousands of dollars - just by asking one simple question?
2. How To Perfect Your Recipe For Marketing Success. Finding a tasty marketing strategy that'll have your customers coming back for seconds is easier than you think.
3. How To Prevent Stage Fright From Affecting Your Sales. So much of what we learnt at schools seems irrelevant in real life. Some of the good lessons come from your whacky drama teacher, of all people!
4. Why There's More To Marketing Than Slick Brochures And Websites. Yes, it's important to have good marketing collateral. But how your business is perceived by customers and prospects goes much deeper than that...
5. Are Your Customers' Blisters Losing You Sales? When you have a blister, you can concentrate on little else. But have you addressed the blisters in your business, that prevent prospects from purchasing from you?
6. Why Marketing Is Like A Leaky Bathtub. Find out how to stop your customers from leaking away - and how this can actually increase your sales whilst slashing your marketing budget.
7. One Hat At A Time, Please! Your customer, like you, only has one head. Learn why it's important to acknowledge this in your marketing - and how to boost your sales with this obvious but vital knowledge.
8. Why It Pays To Stay Calm When You're Stuck In The Tree. How to see the wood for the trees - and gain confidence in the process.
9. Does Your Website Have Stubble? Updating a website is a chore that most business owners find as onerous as shaving their legs. But hairy legs aren't a good look, online or under your trousers...
10. How To Trim Your Sails To Grow Your Sales. It takes sailors a long time to learn how to adjust the sails for maximum boat speed. But doing so dramatically increases your chances of outwitting your competitors!
11. Remember The Call To Action! Most DIY marketing campaigns are missing one vital ingredient. Here's how to make sure that you get the most out of all your marketing pieces.
12. Are You Afraid Of Being One Of Those Slimy Sales People? You've gone into business so you can practice your craft - and reap the rewards. But that'll involve selling stuff. If the thought of that makes your pulse race - even just a little bit - this is for you...
Would you like more FREE articles and tips each month?
Recommended reading
There are zillions of business books out there. And many of them are just plain ol' dull (we spent six long years studying marketing, so we've read more than our fair share of dreary, dull business books).
But every so often there's an absolute gem of a book that leaves you feeling all inspired and excited and glad that you're in business. So we'd like to share with you the very best business books:
Brilliant blogs
Here's a list of some of blogs I follow... lots of great marketing, website and copywriting ideas and inspiration for you!
Companies who are using social media really well
We're often being asked to give companies a hand with their social media strategies and tactics. And the first piece of advice is: watch what other companies are doing. That'll give you a really good idea of the tone to use and what type of content to include.
Here's a list of some of our favourites:
Useful links and tools
We'd like to share with you some of the great websites we've discovered on web surfing expeditions. Some are great tools that you'll probably want to look at regularly; others are just for fun. Enjoy!
▪ Air New Zealand - book your next holiday ▪ BNI - awesome networking groups all over NZ and around the world ▪ Business coach extraordinaire - every business should have a Jerome ▪ Fishpond - NZ-based online store for books, movies and music ▪ Graph paper - print your own! ▪ Her Business - friendly and fun networking events for women in business ▪ Homebizbuzz - great articles and online bookstore ▪ Keyword research tool - great for search engine optimisation work ▪ Map - Wises maps of New Zealand - with driving directions available ▪ Marketing Mutt - Minnie the dog (FX Marketing's office assistant) has her own website ▪ NZ Girl - the most popular website in New Zealand for women ▪ NZ Post - look up postcodes or work out postage costs ▪ Sloganizer - instant slogan generator ▪ Stopwatch - useful for timing presentations and speeches ▪ TripAdvisor - great reviews of hotels ▪ Weather - wind forecasts for New Zealand ▪ Webmaster guidelines by Google ▪ We We Calculator: how customer friendly is your website copy?
Please email us if you have any great websites you'd like to share, and we'll add sites that we believe will add value to our clients (no spam please or other nasties though!).
Spot any broken links? It would be great if you could email us and let us know what's wrong. Thanks!
You're at the bottom of the page... so you've checked out all the Free Goodies.
Don't be sad, you can get even more Free Articles when you sign up to our Marketing Tips newsletter!
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Want to enjoy hassle-free marketing? Then contact us to get started ►
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All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page. |
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FX Marketing Limited Email: info@fxmarketing.co.nz Phone: +64 9 419 6560 |
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