free marketing resources, free marketing articles, auckland

Sit back, grab a cup of tea and be prepared to be informed and entertained with a selection of free marketing resources we've sourced especially for you:

FX Marketing regularly writes marketing articles to keep clients up-to-date with the latest ideas and innovations, as well as to address common frustrations that businesses experience with their marketing. Some of these may be familiar concepts, whereas others are the unique results of the many years we've been testing, measuring and observing all things marketing-related. So save yourself some pain and learn things the quick way!

What should the model be looking at in the photographs in your marketing materials? The answer may surprise you... October 2009

Our lives are fast-paced and busy. Customers don't like interruptions. So how do you get through to your clients and prospects? October 2009

Imagine reading a leaflet, brochure, web page or article that is pure text without any pictures... pretty boring huh! Here's how to make the photographs you use work as hard as possible for you. August 2009

Should you ever change your logo? If so, how much - is a complete re-vamp best, or are subtle evolutions more effective? August 2009

Hints and tips to help you measure your marketing campaigns easily and accurately. May 2009

Statements from happy customers are ultra-powerful marketing tools - but how do you go about getting hold of these? April 2009

Here's how to encourage your customers to recruit even MORE customers for you! March 2009

Stop wasting money on advertising that doesn't work! There are certain techniques that are used to create effective print ads. Learn what they are in this power-packed FREE download.

It's a well-known fact that referrals and word-of-mouth marketing is the most effective form of finding new customers. Here's a powerful system to help you accelerate your success.

Ideas to help you increase your sales and generate profits even when times are tough.

Whether you already have a client newsletter, or are thinking about one, here are some special insights from FX Marketing to help you get the most out of these campaigns.

An essential framework to use when you're creating an advertisement or direct mail piece.

Brochures, websites and other marketing material is great... but at the end of the day, it's the customer service you give that'll determine how your business is perceived. This powerful one-page summary will show you how to work this to your advantage.

Make sure that your email and SMS campaigns are legal! This handy checklist will take you through the legislation step by step.

You'll need Adobe Acrobat Reader to view these articles. If you don't already have this on your computer, you can download it free of charge from their website.

There are zillions of business books out there. And many of them are just plain ol' dull (we spent six long years studying marketing, so we've read more than our fair share of dreary, dull business books).

But every so often there's an absolute gem of a book that leaves you feeling all inspired and excited and glad that you're in business. So we'd like to share with you the very best business books:

Website Owner's Manual, by FX Marketing Great, you've got your website up-and-running, but are you wondering if there's anything else you should be doing with it? After all, a website launch often represents the culmination of many weeks or months of hard work - and cash. And just like a new car is an investment, it still needs fuel and servicing and safety checks to keep it running.
Your website is no different. But all those computer words and technical jargon just put you right off doing anything more with it. Does that sound familiar? Then this is for you. Check it out right here...

Building the Happiness-Centred Business, by Dr. Paddi Lund A great read for established business owners who are finding business difficult, frustrating and overwhelming. It's particularly relevant if you have staff, and Paddi shares his tools and techniques for creating a happy, profitable workplace. Buy it directly from Paddi Lund's website.

The Absolutely Critical Non-Essentials, by Dr. Paddi Lund The ultimate book on customer service: it shows how the little things make a BIG difference. This book can only be purchased via the Paddi Lund website: it's not in any bookstores.

The E Myth Revisited, by Michael E. Gerber I really wish I'd been aware of this book when I started up my business: life would have been significantly easier, less stressful and more organised. Check it out at HomebizBuzz, a New Zealand based online bookstore.

The Brain Audit, by Sean D'Souza What motivates customers to buy from you? And why do they sometimes hesitate or pull out at the last moment? Sean D'Souza looks at customer buying behaviour and devises and effective system that you can immediately apply to all your marketing materials, including your website. It's a great read!

You Can Do It Too, by Rachel Bridge Does business success sometimes seem out of reach? This easy-to-read book has great advice for budding entrepreneurs, plus each chapter has a Case Study. No Richard Bransons or Anita Roddicks here - these people aren't household names - but they have nonetheless created million dollar businesses. The book is a great mix of being inspirational, but also practical and attainable.

It's important that you have an understanding of how the economy could be impacting on your business, as your marketing campaigns may be affected during an economic downturn. Being in touch with the latest trends will help you put your results into perspective.

Not sure what all the numbers and rates mean? Then you'd benefit from a marketing consultant who can guide you through this. We'd be very pleased to help - just contact us.

Here's a list of some of blogs I follow... lots of great marketing, website and copywriting ideas and inspiration for you!

We're often being asked to give companies a hand with their social media strategies and tactics. And the first piece of advice is: watch what other companies are doing. That'll give you a really good idea of the tone to use and what type of content to include.

We'd like to share with you some of the great websites we've discovered on web surfing expeditions. Some are great tools that you'll probably want to look at regularly; others are just for fun. Enjoy!

Please email us if you have any great websites you'd like to share, and we'll add sites that we believe will add value to our clients (no spam please or other nasties though!).

Spot any broken links? It would be great if you could email us and let us know what's wrong. Thanks!

You're at the bottom of the page... but remember, you can get even more Free Marketing Tips if you sign up to our newsletter.

Free Stuff and useful marketing resources