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Marketing services Step 1: Initial Marketing Consultation |
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| 1: Initial Consultation 2: Marketing Action Plans 3: Hands-On Marketing Help | ||||||||||||||||||||||||||||||||||||||||||||||||
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What are your marketing problems?
Let's talk them through at an marketing consultation...
Before you engage a marketing consultant, it's important to meet them obligation-free to suss them out.
- Do they have the right skills to grow your business? - Do you like their ideas? - And do you like the person you're dealing with?
Another purpose of the meeting is to understand your business, your goals, and your frustrations. Then we can figure out a way forward.
Details of the marketing consultation
The initial hour-long consultation is just $150 plus GST for Auckland-based businesses.
(The actual value is closer to $450 if you take into account the preparation work and travelling time.)
We do work with businesses further afield but that would be a little extra for the travelling time.
We'd usually travel to your premises, as that way we can get a really good insight as to what your business is all about.
Don't have premises? No problemo, we can meet at a convenient cafe instead :-)
Is there a catch? Why is the consultation just $150?
It's important that we get to know each other so you can see if FX Marketing is the right supplier for you. (And whether we can help you with your needs.) For that reason, the Standard Consultation is a special price of $150 plus GST.
In return for our time, there are some conditions:
Condition 1: You've read our ebook 'The Leaky Bathtub'
No, this isn't a money-grabbing scheme, it's a knowledge-sharing scheme.
You see, you’ll get a lot more out of your marketing consultation if you’ve read this ebook. There’s only so much we can go through during your consultation, and we’d rather spend that time talking about your business, rather than general marketing topics. The Leaky Bathtub ebook is just $49+GST and if you’re not happy with it, there’s a 60 Day Money Back Guarantee. Read more about The Leaky Bathtub ebook here.
PS. It doesn't matter if you've read lots of other marketing books; this is the one that's relevant to your consultation. Even marketing professionals who have been in the industry for 20+ years have learned something new from this book. So go on, try it :)
Condition 2: You've signed up for the Marketing Tips newsletter
The knowledge-sharing scheme continues!
We'd like to be able to communicate new marketing techniques and other news to you. And we do that through our monthly newsletter, so we'd like you to subscribe to our Marketing Tips newsletter. Click here for more details and to subscribe.
You can rest assured that your details won't be sold or passed on to anyone else - we hate spam too! And you can Unsubscribe at any time.
(In return for subscribing to the newsletter, you'll also receive the FREE report "Are You Making These Costly Mistakes In Marketing Your Small Business? How To Save Time, Effort, Money and Hassle".)
Condition 3: You realise that there's a Waiting List for consultations
The number of initial consultations is limited - there's usually just one or two per month.
As much as we love hearing from new clients, our existing clients who have already invested with us, do get priority.
That means there's a Priority Waiting List, so that everyone gets seen in turn, so that it's fair all round.
Condition 4: You'll need to complete a questionnaire before the consultation
We ask you to complete a short questionnaire and return it to us at least 2 working days before our meeting. More details are below.
Condition 5: We'd appreciate some feedback after the consultation
Once you've had a chance to mull over our discussions at your consultation, we'd really appreciate some honest feedback from you. Did the consultation meet your expectations? Would you like to work with us? If not, why not? What did you especially like? And was there anything you didn't like? And would you be prepared to write a testimonial for FX Marketing?
Getting this kind of feedback from you is really important :)
Why can't I meet you for free?
We used to meet people for free. Problem was, that we gave away so much information, we'd often do ourselves out of work! Yes, we really give that many hints and tips at the initial consultation.
Changing that didn't seem the right thing to do: we don't just want to subject you to a sales pitch, and talk about how we could help you. We'd rather you see us in action, as that's a far better use of your time. And so, in return for that advice, there's a small charge.
Is there a guarantee? What if I don't benefit from the consultation?
We'll work really hard to ensure that the advice, hints and tips you receive at your consultation are of value to you. It really is a marketing consultation - not just a sales pitch. You'll walk away with lots of pointers and advice on how to get your business to the next level.
If you feel that you didn't get any value out of that, we will gladly refund your money in full. All that we ask in return is that you complete a simple one-page feedback form so we can put things right in future.
How can I prepare for the marketing consultation?
Rather than spending our time together on basic questions about your business, we'd much rather come along prepared.
Therefore we'll always ask you to complete and return a simple questionnaire to us before we meet.
Surprisingly, most clients tell us that they actually enjoy filling in the questionnaire, as it helps them to clarify their thoughts on marketing!
It's really important that we do have this information from you, and would ask you to return it at least 2 working days before our meeting.
If we don't have it by then, we'll ask you if you'd like to reschedule the meeting.
You see, it's a waste of your time and our time having a meeting that neither of us is prepared for. And it'll be very difficult for us to make recommendations if we don't know anything about your business.
(Being unprepared for meetings is pretty unprofessional in our book, and we'd rather not go there!)
What happens at the marketing consultation?
First of all, we'll explain a little bit about our approach to marketing. It's very important that we're both on the same page when it comes to understanding what "marketing" is, as it is such a vague term!
Most of the meeting will be taken up by discussing your business; where you're at now; where you'd like to be; and what your challenges and frustrations are.
From there, FX Marketing will be able to identify the immediate priorities for you to work on, and give you lots and LOTS of ideas. (So you may want to bring along pen and paper to the marketing consultation.)
If you have a website, we'll also give you a quick verbal website critique of what's working well for the website, and how it could be improved.
If you have any printed marketing materials you'd like us to critique at the meeting, please have those ready too.
Before we wrap up, we'll explain how FX Marketing could work with you and outline the services available to you.
You're under absolutely no obligation to use any of FX Marketing's services after the consultation. (Although if you'd like to engage us, that would be great!)
There is no pressure or hard-sell, and we never ever ask you to sign anything at this initial meeting.
We will follow up with an emailed written proposal, which we'll ask for your feedback on. (After we've spent an hour with you, plus an hour travelling and another hour or two working on the preparation and proposal, it's nice to know whether you'd like to work with us or not - and if not, why not.)
What will you get out of the marketing consultation?
Some clients, especially those who do have a background in marketing, find that the consultation helps to clarify that they're on the right track. (Sometimes it can be invaluable just having another pair of eyes look at what you're doing!)
At the marketing consultation you'll also be given an information pack, which is yours to keep.
This contains some helpful Information Sheets which will give you a clearer idea of what's important in marketing.
What happens after the marketing consultation?
We'll follow up with some written notes, an estimate or a proposal. If you've selected a Marketing Report, you'll receive that too.
Sometimes we do meet with businesses who are looking for something that we can't offer ourselves (e.g. graphic design or other specialised services).
Other times we've seen clients who are so clued up with marketing, that we can't add enough value to what they're already doing.
In these instances, we'll tell you if we don't think we're right company for you. It's pretty rare for that to happen, but we'd much rather say at the outset than run into issues further down the track. And we hope that you appreciate our honesty.
The Goodies
Bonus #1: Personalised Marketing Report
Bonus #2: Access to Client-Only Online Resources
Marketing Consultation - Special Offer
Yes, click the link above to send me an email... I'll then be in touch within 1-2 working days to outline the next steps.
If for any reason you don't hear back from me within that timeframe, it's probably because I didn't receive the email, so please do re-contact me.
Availability of Marketing Consultations
I'm currently fully booked with work for the next 9 - 12 weeks. That's normal - I'm generally booked well in advance, so the sooner you contact me to get a date in the diary for your marketing consultation, the better!
There's a Priority Waiting List... that way, as soon as I have time available, you'll get early notification. First come, first served!
Goodies while you wait
I realise you're chomping at the bit to get started with your marketing. That's why I'll send you a number of marketing-related goodies while you're on the Priority Waiting List.
These marketing goodies are intended to help you with all aspects of your marketing, and are absolutely FREE!
Pricing and payment
All prices are in New Zealand Dollars and subject to GST.
The consultations are to be pre-paid prior to the meeting. Once you've been in touch to arrange your consultation, you'll be emailed an invoice which is to be paid in full prior to our meeting.
The preferred payment method is direct credit to our bank account - full details will be on your invoice.
Confirmation
You'll be emailed to confirm the Consultation a day or two before the meeting.
FX Marketing is here to help you get MORE clients, spending MORE money, MORE often!
So what's the next step after the initial marketing consultation?
Step 2: Marketing Action Plan... your roadmap to business growth.
Services are subject to availability and may change; similarly we may review our prices from time to time without prior notice. So if you want to get underway ASAP, contact us today! |
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What's the next step after the marketing consultation? Get on the road to success with a MAP - a Marketing Action Plan ►
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All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page. |
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FX Marketing Limited Email: info@fxmarketing.co.nz Phone: +64 9 419 6560 |
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Copyright © FX Marketing Limited 2006 - 2011 |
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