Copywriting services

Looking for compelling words that'll fill your order book?

Twiddling your thumbs waiting for the phone to ring or for emails to arrive in your In Box can be a frustrating business.

Have you ever considered the difference that winning words could make to your marketing materials - and to your sales?

Marketing materials include your website, brochures and sales letters - but also your emails, proposals and business cards.

You see, professional copywriting is so much more than correct spellings and perfect punctuation (though, of course, it helps).

More importantly, it's about compelling words that engage your prospects and then get them so interested in what you're offering that they contact you - and buy.

And as they've probably never met you before, it also helps if you can build trust and credibility.

That's a big task for words...

And that's why using a professional copywriter such as FX Marketing to word smith your words can make such a difference.

Do your marketing materials build trust and credibility in your business? (Or could they be diminishing it?)

FX Marketing is here to help you get MORE clients,

spending MORE money, MORE often!

What sorts of copywriting projects can FX Marketing help with?

The wordsmiths at FX Marketing can write just about anything your company needs:

Website copywriting: this is a real speciality, as your website copy is closely linked to how your website is ranked on search engines. FX Marketing writes copy that works hard for your search engine optimisation - as well as being compelling for readers.

Read more about our SEO copywriting service on our dedicated website, www.websitecopy.co.nz

Brochures: give your brochures that professional touch, and help convert readers into customers with some compelling copy.

Articles: whether it's a newsletter, editorial, advertorial, case study or a general interest article, having it professionally written not only looks slick but gives it extra impact too.

Profile documents: great for your tenders, estimates, websites and other marketing material.

Sales letters and customer emails: do you ever find yourself stuck for words when writing to business contacts or customers? A professionally written letter creates impact and saves precious time.

Presentations and proposals: making a good first impression is crucial, but it can be tricky to make an impact and present the relevant information in a logical, structured way. FX Marketing can help with creating or editing PowerPoint presentations, proposals and other business documents.

Press releases: got a story that you'd like magazine editors to hear about? It's vital that the information is presented in a press release: this is the accepted format for editors. And FX Marketing can also give you some valuable hints and tips on how to improve the likelihood of your press release getting published.

Advertisements: so many advertisements don't get a good response: increase the likelihood of your ad being attention-grabbing and generating replies. (And our Marketing Success Programme customers will also receive valuable hints and tips on testing and measuring advertisements.)

How does FX Marketing provide its copywriting service?

The first step is to call or email us to discuss your needs, and we'll then email you a proposal.

Often at this stage we'll be asking you lots of questions about your copywriting project, so we can understand your:

Business and its product or service - and what makes it unique.
Target market and what they're likely to respond to.
Objectives for the project.
Tone - so that we write in a language that suits you and your business.

When you brief us, the more we know about you and your business, the better we can help you. It's always better to have too much information than not enough.

Once we have your approval on the proposal and all the information we need, we'll get started and agree a time line. Usually, we would email you the first draft within two weeks.

Are you stuck for words?

FX Marketing could be writing winning copy for you.

How much do you charge for marketing and copywriting services?

Marketing and copywriting services are both the same price, as the two disciplines go hand-in-hand. It's all about generating sales for you!

You'll find full details of our pricing and options on our Marketing Help page.

You'll find that FX Marketing's prices are in the middle of the price range for our industry. So we charge more per hour than most graphic designers and web developers, but are about the same price (or slightly less) than most PR companies... and significantly less than the big-name advertising agencies!

One-off jobs attract a higher hourly rate than clients who invest in us every month. You'll always get a written estimate before we begin any work, and we'll keep you posted on how it's tracking. No-one should have a surprise when the invoice arrives!

Remember... marketing shouldn't be a cost, it's an investment in growing your business. It's about providing value - and helping you achieve your goals.

Are there any extra services to help me with my copywriting project?

Yes - here are some of the things we can help with:

Layout work: while we're not graphic designers, FX Marketing can provide some help and guidance on layout - especially for sales letters and so on. The visual impact of the copy (i.e. how it's laid out) makes a huge difference to its effectiveness, and we've got an array of techniques that we use to leverage this. If your project would benefit from professional graphic design, we can put you in touch with great people - or even manage the entire project for you.

CopyDoodles: these are graphics and text made to look like hand-writing. They're very eye-catching and can boost response rates. Of course, they're not suitable for all copywriting projects, so we'll use them only if we think it'll work for your target market. There's no extra charge for using CopyDoodles in your copywriting work :-)

Sourcing stock photographs: professional photographs make for professional-looking marketing materials. (Words are great but pretty dull by themselves!) FX Marketing helps time-poor business owners find suitable images at the right price.

Arranging custom photography: as well as putting you in touch with a professional photographer, we can help to direct the photo shoot to ensure you end up with the photographs you need.

Professional photography makes your marketing look, um, professional.

Project manage your print projects: as well as writing the content, FX Marketing can help you source a quality graphic designer to create your document. We'll then brief the designer, and ensure the finished brochure is delivered to you on time and to budget.

"newsletter campaigns enable us to convert business opportunities"

"Thank you for your support in the last 3 years in all things marketing and copywriting. Whatever we ask you to do you are able to match the tone of the communication to the audience that we are communicating with. This is a vital ingredient to our success.

As a company with a diverse group of customers located in all corners of the globe we place particular emphasis on our e-strategy comprising of our website and regular newsletters to our clients and candidates.

The regular newsletter campaigns allow us to reach out to dormant customers in the most efficient way effectively reducing our admin time. In addition we experience a higher volume of communication traffic in all its forms in the week immediately following the newsletter campaign, enabling us to convert business opportunities we would otherwise not be aware off in a cost effective way." November 2008

Kirsten Thomforde

Medical Staffing International

www.medicalstaffing.co.nz

Winning words win sales.

Are you ready to win?

Yes? Then contact us!

Services are subject to availability and may change; similarly we may review our prices from time to time without prior notice. So if you want to get underway ASAP, contact us today!

So what do our clients say about FX Marketing?

Read their comments here ►

All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page.

FX Marketing Limited Email: info@fxmarketing.co.nz Phone: +64 9 419 6560