Does Your
Website Have Stubble?
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Updating a
website is a chore that most business owners find as onerous as
shaving their legs. But hairy legs aren't a good look, online or
under your trousers... |
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Keeping a website updated is a chore
as onerous to the small business owner, as it is for a lady to
shave her legs regularly.
It’s one of those jobs that you know you should do, but man it’s
a hassle. And there are so many great excuses: something else
was more urgent; you ran out of time; and so on.
When it comes to your legs, hey, you’ll just wear trousers and
leave them for another day.
Surely
no-one’s going to see!
But that’s the day when you step into a deceptively deep puddle.
Your shoes and socks are soaked right through. Rather than
squelch squelch round the office, leaving pools of water in the
carpet, you have no option but to take your shoes and socks off
and pad around in bare feet.
Which is quite a chink in your corporate armour: you’re always
known as the immaculate, well-tuned-out one. The embarrassment!
Uh-oh, Adam in Accounts is having a good old snigger at you in
your bare feet. And judging from the looks he’s given you, know
just know that he’s spotted your hairy ankles.
A similar
scenario can occur with your website
After all, surely no-one actually reads every word on a website?
So what if half the staff on the “About Us” page have left; or
the Services you’ve listed are no longer relevant. And the
Copyright date at the bottom is three years out of date.
Details, details!
But one day you’ll get a prospect phone you up who’s read every
single word on your website.
And they’ll ask you about something which you’ve long since
forgotten about or discontinued. In short, they’ve caught you on
your (hairy) back foot. And you spend the rest of the phone call
trying to regain your credibility.
Not only will Adam in Accounts never see you in the same light
again, neither will that prospect.
Regular
attention makes the job less daunting
Schedule the time for the updates. Whether it’s once a week or
once a month – set that time aside, and put up a big “do not
disturb” sign if you have to.
It’s also a good idea to have an “ideas” document where you jot
down all your thoughts as they pop into your head. That way,
you’ll never be stuck with Blank Page Syndrome.
Like many chores, updating a website becomes a lot easier if
you’ve created the time; got the tools to do it; and have
everything you need right at your fingertips.
There’s no reason why you should ever be caught out with an
out-of-date website (or hairy legs)! |
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Would you like to use this article?
Yes, you can use this article with your
clients, prospects, and your database. You can use it on your website,
on your blog, or in your newsletter... whatever you like! Just so long
as you leave it exactly as it is, and don't change it in any way. That
means including any hyperlinks, exactly as they are. You can omit the
photograph and caption, but no changes are permitted to the rest of the
text.
If you include any text, photographs or
links on the page on your own products or services, please do that
separately from the article itself. (Using a horizontal rule is a
convenient way to do that.) That way, your clients will be able to
clearly identify your services.
If you have any questions about any of these
requirements, please email me (cornelia@fxmarketing.co.nz),
I'll be happy to help.
Also, if you use the article, you must
include this text at the end - as it is here, word for word:
© FX Marketing Limited 2010. All Rights
Reserved.
Article written by Cornelia Luethi.
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online marketing? Check out
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ideas that work - even with the smallest of marketing budgets.
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Unlock Your Website's
Potential |
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Website
Owner's Manual (ebook) |
Have you ever wondered if your website
could be working harder?
Great, you've got your website
up-and-running, but are you wondering if there's anything else you
should be doing with it?
But all those computer words and
technical jargon just put you right off doing anything more with it.
Does that sound familiar?
Then the Website
Owner's Manual is for you...
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