How To Perfect Your Recipe For Marketing Success

Finding a tasty marketing strategy that'll have your customers coming back for seconds is easier than you think.
   

 

It’s finally happened: the young guy has moved out of home, found a flat, and has found a girl. And now the girl is visiting for dinner.

 

Slight hitch: our young hero has never cooked before. That was always mum’s job, but he realises that he has to learn – and he’s desperate to impress his new girl. The last thing he wants to be viewed as is as a “Mummy’s Boy”!

 

With his brand new, never-used cook book that he purchased at the mall that morning, he decides on Spaghetti Bolognese.

 

Following the recipe was surprisingly tricky

 

It looked so simple, but our guy’s a bit stumped between the difference between “simmering” and “boiling”. Surely that’s the same thing? So the pasta turned out rather too crunchy. (The recipe called for it to be “al dente” – something to do with teeth, surely? If it meant hard enough to crack a tooth, then our young fellow had pretty much achieved this.)

 

And what the heck is “julienne” carrots? He only found regular, orange carrots at the supermarket. And threw them into the sauce whole. Therefore, like the pasta, they turned out a little too crunchy too.

 

He serves the meal to his girl

 

And she was delighted. Yes, the meal wasn’t perfect – but at least he’d tried. (She knew it was the first time he’d ever cooked, and didn’t want to put her beau off from trying again, smart girl!)

 

And indeed, he was heartened by her appreciation and support. He realised that he hadn’t gotten things quite right, but hey, he could learn.

 

Marketing is a recipe too

 

It’s also a very personalised recipe, that you’ll need to figure out for yourself.

 

To get the recipe right for your business, you might need more of one ingredient or less of another. Or your stove might be cranking at a higher heat; or it might not have warmed up properly.

 

The important thing is to keep tasting your recipe as you’re cooking. If you know how it’s going, you can season it, adjust it.

 

And soon, you will have created something so delicious, so enticing, that your customers just keep coming back for seconds… and thirds… as many helpings as they can get.

 

Just beware that the seasons change

 

While one ingredient is plentiful this month; it may not be in the stores next month. Or it may be unfashionable and your customers refuse to taste it any more, even though they couldn’t get enough of it last month.

 

So you’ll need to keep tweaking and adjusting that recipe, to cater for your customers’ changing tastes… buon appetito!

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Would you like to use this article?

 

Yes, you can use this article with your clients, prospects, and your database. You can use it on your website, on your blog, or in your newsletter... whatever you like! Just so long as you leave it exactly as it is, and don't change it in any way. That means including any hyperlinks, exactly as they are. You can omit the photograph and caption, but no changes are permitted to the rest of the text.

 

If you include any text, photographs or links on the page on your own products or services, please do that separately from the article itself. (Using a horizontal rule is a convenient way to do that.) That way, your clients will be able to clearly identify your services.

 

If you have any questions about any of these requirements, please email me (cornelia@fxmarketing.co.nz), I'll be happy to help.

 

Also, if you use the article, you must include this text at the end - as it is here, word for word:

 

© FX Marketing Limited 2010. All Rights Reserved.

Article written by Cornelia Luethi.

Would you like to read more free articles and resources on marketing strategies, marketing measurement, copywriting, sales techniques, sales conversion, website strategies and online marketing? Check out http://www.fxmarketing.co.nz for practical small business marketing ideas that work - even with the smallest of marketing budgets.
   
   

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